UGC NET December 2016 Syllabus for Mass Communication and Journalism

Code No. 63

CBSE UGC NET Previous Year Question Papers for June 2015

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CBSE UGC NET Previous Year Question Papers for December 2014

Question Paper 2 | Question Paper 3

UGC NET December 2016 Syllabus for Mass Communication and Journalism

UGC NET Mass Communication Paper II & Paper III ( Part A & B )

Unit – I

  • Communication and Journalism – Basic terms, Concepts and definition, Nature and Process.
  • Types of Communication.
  • Mass Communication – Nature of Media and Content.
  • Mass Communication in India – Reach, access and Nature of Audience.

Unit – II

  • Role of Media in Society.
  • Characteristics of Indian Society – Demographic and Sociological impact of media in general.
  • Impact of media on specific audiences – Women, children, etc.
  • Mass media effects studies and their limitations.
  • Mass campaigns for specific issues – Social concerns, environment, human rights, gender equality.
  • The press, radio, television, cinema and traditional form of communication.

Unit – III

  • Journalism as a Profession.
  • Journalists – Their role and responsibilities.
  • Indian Constitution and freedom of press.
  • Research Restrictions.
  • Ethics and Journalism.
  • Careers in Journalism and Mass Media.
  • Training – Problems, perception and response by the industry Media management – Principles and practices.
  • Professional organisations in Media
  • Media Laws in India.

Unit – IV

  • History of Print and Broadcast media in general with particular reference to India.
  • Post – independent developments in print.
  • Newspapers – English and Indian language press – major landmarks.
  • Magazines – Their role, bookphase and contemporary situation.
  • Small newspapers – Problems and prospects.
  • Press Commission, Press Councils – Their recommendations and status.
  • Development of Radio after independence – Extension role, radio rural forums and local broadcasting – General and specific audience programs.
  • Development of Television – Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television – Post – Asiad phase, issues concerns and debates over a period of time.
  • Committees in broadcasting – Background, recommendations and implementation.
  • Cinema – Historical overview and contemporary analysis – Commercial, parallel and documentary genres – Problems and prospects for the film industry.

Unit – V

  • Communication and theories of social change.
  • Role of media in social change – Dominant paradigms.
  • Critique of the Dominant paradigm and alternative conception.
  • Development initiatives – State, market and the third force (NGO sector).
  • Participatory approaches and community media – Ownership and management perspectives.

Unit – VI

  • Introduction of research methods and process
  • Mass communication research – Historical overview
  • Administrative and critical traditions
  • Effects research – Strengths and Limitations.
  • Communication research in India – Landmark studies related to SITE.
  • Content analysis – Quantitative and qualitative approaches.
  • Market research and its relationship to Communication particularly advertising.
  • Sampling techniques – Strengths and Limitations.
  • Statistical methods of analysis basics.

Unit – VII

  • Colonial Structures of Communication.
  • Decolonisation and aspirations of nations.
  • Conflicts related to media coverage and representation.
  • International news agencies – Critique.
  • MacBride Commission – Recommendations and policy options.
  • Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact.
  • Convergence of media – Problems and options.
  • Media Policies in an International Context.
  • India’s position and approach to international communication issues.

Unit – VIII

  • Radio & TV and Video as Media of Communication.
  • Grammar of TV & Radio and Video.
  • The Production Team.
  • Role of Producer.
  • Different Types of Programs :
    • Writing for Radio
    • Writing for TV – Researching for Scripts
    • The Visual Language
    • Camera Movements
  • Basic Theories of Composition – Cues and Commands.
  • Formats for Radio – Television – News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama.
  • Editing Theory and Practice.
  • Sound Design, Microphones, Sets and Lighting.
  • Satellite, Cable television, Computers, Microchips.

Unit – IX

  • Advertising.
  • Marketing.
  • Ad copy and Layout.
  • Public Relations.
  • Public Opinion.
  • Propaganda.

Unit – X

  • The Techniques.
  • Different forms of writing.
  • Printing Technology and Production methods.
  • News agencies.
  • Syndicates and Freelancing.
  • Specialised areas of Journalism.